William Yeoward is considered as one of London’s leading creative forces in interior styling, retailing and designing beautiful products for the home: amongst others, upholstery and curtain fabrics, furniture, accessories, glass.

Key in William Yeoward’s is comfort so that “good design must be practical, elegant and above all comfortable”.

In 1997 the William Yeoward Crystal showroom opened at 41 Madison Avenue, New York and in 1998 William Yeoward fabric and wallpapers were added to the collection distributed globally by Designers Guild with the exception of the United States where they are distributed still under the Designers Guild umbrella but through Osborne and Little. William added rugs and cushions to his distribution line for the first time in 2012.

Yeoward’s Delcia collection includes a rich and organic textures inspired by gardens from around the world. From the exotic and tropical terrains of India and America to romantic English country gardens that are loved and admired the world over. In a beautiful palette of blue and white with soft and serene accents.

William Yeoward believes that “Plainer fabrics play a vital role in any interior and of course it is essential that they are interesting! I am thrilled to have found a truly beautiful dense pile velvet in Dennise; Sancha is a fascinating blend of texture and colour created by the many different yarn colours that combine harmoniously in every colour way, Finally I have re-introduced our favourite colours of Seborga for good measure.” Timeless and totally versatile, this Library III collection is perfect for curtains, blinds, cushions, bedcovers and upholstery.

Taking inspiration from William’s extensive travels around Europe and influences of antique textiles, the Pellenport collection presents a sophisticated and diverse selection featuring decorative embroideries, weaves and prints. Rich in ochres, red and the prettiest of teal tones for a confident statement in your interior scheme.

The William Yeoward Larkin collection includes abstract damasks, geometrics and stylised Ikat velvet weaves. This is a definitive and decorative collection of cut pile velvets and jacquard weaves. Luxurious to behold, a combination of small scale patterns and abstract damasks patterns to complement all the William Yeoward collections with an extensive and beautiful colour palette.

Website: williamyeoward.com